MADE FROM PASSION, CANNED TO SHARE
This Boulder-based coffee-slingin’ jingle-singin’ operation is owned by Jenny Verrochi and Alyssa Evans. Jenny has been in the coffee biz since ‘97 with her family business, Red Barn Coffee Roasters. One day, deep in the woods, she loudly exclaimed her idea into the aspens, “I’m going to can my cold-brew!” She continued to work diligently in the labs, tinkering with exotic aromas from lands far far away. Her coffee knowledge and her love for the outdoors collided into a stardust galaxy which is now known as Backcountry Nitro. With the perfect tasting brew, all Jenny needed was a can that would turn heads and inspire the masses. Cue: Alyssa, best friend and packaging genius. Alyssa stepped in to punch some pixels into place, a skill she learned from years of packaging design. With their powers combined, and some inspiration from their friends, they birthed one hell of a cheeky brand. (Yup. That can has buttcheeks.)
We believe it’s important to be kind to our bodies AND the planet. We strongly encourage recycling of our cans, leaving no trace in the backcountry, and breathing fresh air as often as possible. We’re always looking for ways to improve.
-Proud partners of POW
-A portion of our proceeds to climate change awareness